As an SEO Specialist, you will be responsible for optimizing both our company website and client websites to improve visibility on search engines and drive organic traffic. You will use a combination of on-page, off-page, and technical SEO strategies to enhance search engine rankings, improve user engagement, and generate quality leads. You will work directly with client teams to understand their SEO goals and deliver results that align with their business objectives. The ideal candidate will have a strong understanding of SEO best practices, keyword research, analytics tools, and the ability to handle multiple client projects simultaneously.
Key Responsibilities
SEO Strategy Development: Develop and implement SEO strategies for both Rablik’s website and client websites, focusing on increasing organic traffic and improving search engine rankings.
Keyword Research & Optimization: Conduct thorough keyword research for both internal and client websites to identify high-value keywords and optimize content accordingly.
On-Page SEO: Optimize content, meta tags, headings, images, and internal linking for our and client websites to improve search rankings.
Off-Page SEO: Build high-quality backlinks through outreach, guest posts, and content partnerships to enhance domain authority for both internal and client websites.
Technical SEO: Ensure technical aspects of websites (site speed, mobile optimization, crawlability, and indexability) are optimized, both for Rablik’s site and client projects.
Client Communication: Collaborate with clients to understand their SEO objectives, share regular updates, and ensure all SEO requirements are met.
Content Optimization: Work closely with the content and development teams to ensure all content for both internal and client websites is SEO-optimized.
SEO Audits: Conduct regular SEO audits on both internal and client websites to identify and resolve issues that may affect search rankings.
Analytics and Reporting: Monitor SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO tools to generate reports for internal and client stakeholders.
Competitor Analysis: Track competitors' SEO activities and strategies to ensure our websites and client websites remain competitive in search rankings.
Stay Updated: Keep up-to-date with the latest SEO trends, algorithm updates, and best practices to continuously improve SEO strategies.